American cuisine

Pepsi celebrates Latin American cuisine with Fat Joe, Fam and local DoorDash offer for Harlem fans in Hollywood – Harlem World Magazine

Every Hispanic family has their own heated debate over a favorite dish — whether it’s the perfect version of arroz con pollo.

The right preparation for tacos, a special empanada technique, or what it takes to get the most balanced ceviche.

To celebrate this great cultural debate, Pepsi is spotlighting the diversity of Latin American cuisine with new content and a fan reward, to prove that no matter how a signature dish is enjoyed, it can be #MejorConPepsi.

To bring the campaign to life, Pepsi went behind the scenes of a family’s debate, as Puerto Rican-Cuban rapper Fat Joe and his Colombian-born wife Lorena immersed themselves in their own heated argument over the ” right way to make their favorite dishes, starting with their most common sources of contention: tacos and arroz con pollo.

“I love seeing Pepsi show up for the culture and showcasing one of the things Lorena and I love the most about it — cooking,” Fat Joe said. “With my Puerto Rican and Cuban roots and his Colombian roots, there’s no hiding the passion and pride we have for the foods we grew up eating. Even though my wife rolls her eyes at my preferences, at the end of the day, we both know that no matter where we are, it’s #MejorConPepsi.

To celebrate and support local dining, the brand is also launching an exclusive DoorDash offer for fans to enjoy their own favorite Hispanic dishes. Shoppers in New York (New Yorkers can choose from local favorites like El Gustazo and Compadres 77.), Los Angeles, Miami, Chicago, Dallas and Houston will get $5 off an order of $15 or plus, with the purchase of an Iced Pepsi or Pepsi Zero Sugar, at select local Hispanic restaurants through August 11, while supplies last.

“This year, the Mejor Con Pepsi campaign highlights a cultural truth in many Hispanic families. Our passion for our cuisine is what makes the debates so passionate and fun,” said Maria-Teresa Laspisa, senior director of marketing and innovation at PepsiCo. “This is a debate that Fat Joe and his wife Lorena could relate to, which is why they were the perfect duo to be part of this year’s campaign and start the conversation. We encourage fans to get involved and to join the debate by ordering their own local favorites – making their way and #MejorConPepsi.

Now in its second year, the #MejorConPepsi campaign will highlight leading Hispanic dishes, from empanadas to arroz con pollo, in branded content on TVC, social media, OOH and retail outlets.

In 2020, as part of its Racial Equality Journey Hispanic Initiative, PepsiCo committed $172 million over five years to address issues of inequality and create opportunities for Hispanic Americans in its workforce. work, its business partnerships and the communities it serves.

As part of this, PepsiCo has committed $50 million to support Hispanic-owned businesses over five years.

As a result, PepsiCo launched Juntos Crecemos, a multi-faceted platform aimed at accelerating business recovery for Hispanic small businesses, especially restaurants, bodegas and carnicerías disproportionately affected by the pandemic.

PepsiCo



PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world.

PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary portfolio of convenience foods and beverages that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream.

PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that each generate over $1 billion in estimated annual retail sales.

Leading PepsiCo is our vision to be the global leader in convenient food and beverage by winning with PepsiCo Positive (pep+).

pep+ is our end-to-end strategic transformation that places sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people.

For more information, visit www.pepsico.com.

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